Optimizing Customer Acquisition Cost (CAC): Get More for Less

What is CAC?
Customer Acquisition Cost (CAC) is the total expense involved in acquiring a new customer, including marketing and sales costs.

Why It Matters:
Lowering your CAC means you can spend less while bringing in more customers, directly impacting profitability.

3 Quick Tips to Lower CAC:

1   Improve lead targeting: Focus on high-quality leads that are more likely to convert.

2   Optimize your sales funnel: Streamline the journey from prospect to customer to reduce inefficiencies.

3   Leverage content marketing: Organic content can bring in customers at a lower cost than paid advertising.

Example:
Dropbox used referral marketing to lower CAC significantly. Their simple “invite a friend” feature brought in thousands of new users with minimal marketing costs.